旅游纠纷制约市场发展 "先游玩後付费"行得通吗

 

 

2011年12月07日 09:37        来源:南方日报      热点专题      手机看新闻

 

旅游产品服务?#36135;不对板?#65292;维权追诉却又面临费时长、成本高、执行难等实际问题,这样的尴尬许多游客深有体会。旅游消费究竟能不能先游玩,服务满意後再确认付钱?11月30日,支付宝宣布推出首个旅游担保交易解决方案,游客在支持该方案的旅游网站购买旅游产品服务时,可以实现?#20808;玩後付?#26053;游体验,不用担心旅游企业?#36182;皮?#12290;这一方案出炉後广受游客欢迎,但是也有不少人担心这种交易方式,不太容易让大型传统旅游企业接受。

旅游纠纷制约市场发展

随着旅游市场的发展,游客维权意识的提高,有关旅游的纠纷也越来越多,仅今年春节黄金周,本报已报道过多起旅游纠纷事件。有专家指出,旅游企业的服务质量已经成为了诱发辱骂、斗殴等暴力冲突的重要原因,而游客通常也是维权未果。南方日报记者调查发现,旅游旺季尤其是黄金周,出游人多安排混乱、旅行社?#21334;猪仔?#12289;货不对板花冤枉钱、导购不成游客?#34987;穿小鞋?#31561;等,往往都成为旅游纠纷的导火索。特别是这一两年来,?#26053;游团购?#22240;其低价、便捷受到越来越多的消费者青睐,但与之相伴而来的各种陷阱也纷至沓来,6月初在惠州发生的一起车祸,也正是旅游团购惹的祸。?#21313;一?#40644;金周前夕本报曾接到两名读者求助,她们在团购网站团购的旅游产品被?#25918;鸽子?#65292;不仅既定的行程泡汤,也无法索取赔偿。

由于缺乏成熟的信任体系和维权机制,买卖双方担心网上交易旅游产品,出现纠纷各自权益难以保障,导致在线旅游市场发展未能纵深化。事实上,正因为存在团款预付服务保障低、没有统一的合同备案、线上交易纠纷取证难等问题,在线旅游市场备受诟病。中国旅游研究院调查也显示,难以辨别网上信息的真伪、担心网上支付的安全问题、对线上旅游公司的信誉有疑惑,已成为影响游客在线购买旅游服务的三大因素。

首个担保交易出台可?#20808;玩後付?/strong>

日前,支付宝推出首个旅游担保交易解决方案,通过引入担保交易和行业维权,首次实现?#20808;玩後付?#30340;交易模式。据介绍,支付宝新推出的旅游担保交易是一个针对在线旅游交易的创新支付方案。游客在支持旅游担保交易的网站下单购买旅游产品,支付宝会给游客提供与旅游网站签约的电子合同,并为游客暂时?#20923;结?#39044;付旅游款项。待行程结束,消费者对交易没有异议,支付宝才?#35299;冻?#26053;游费,放款给商家。

据悉,如果中间出现纠纷,游客可在3天内通过支付宝提出维权申请。支付宝会提供3天协调期,若双方协商不成,支付宝则引入旅游行业维权机构,启动调解赔付机制处理。最後根据行业维权机构的调理意见,支付宝对?#20923;结?#20132;易资金进行赔付分配处理。整个过程游客交易资金始终由支付宝做第三方托管,直至交易双方无异议。?#21482;有交易双方都满意,在消费者确认的情况下,旅游费才会转给商家。?#25903;付宝航旅事业部总经理李少华表示,通过支付宝旅游担保交易,消费者的权益可以最大限度得到保障,在线购买旅游产品服务不需要再为服务质量差却投诉无门而担心。

在支付宝推出旅游担保交易解决方案前,国家曾出台过旅行社质量保证金的相关规定,已被2010年5月5日国家旅游局第32号令发布的《旅游投诉处理办法》第三十二条的相关规定废止。?#26053;行社质量保证金没有具体针对一个行程的交易,普遍情况下也不会出现冻结的行为,所以实际上很难靠旅行社质量保证金来帮助游客具体的纠纷作赔付。?#26576;业内人士如此表示。

仅两成网友认可旅游担保模式

南方日报商旅周刊官方微博的一项调查显示,约两成的网友认为支付宝这一旅游担保交易解决方案是可行的。?#29616;在我出去玩基本上都是自由行,自由自在,旅游业界想要吸引新生代的游客,就要善于利用网络,并且要切合他们的消费习惯,而这个习惯就是网上购物,支付宝支付。支付宝旅游担保交易刚好可以促进旅游企业真正关心游客的体验,从而提高服务质量。?#26469;自IT行业的驴友小张表示。

商旅周刊的一项调查也显示,近四成的网友认为,网上旅游担保模式前景?#19981;好说?#12290;?#20316;为游客来说,这样的模式出台,对游客绝对是有好处的,我当然是非常支持,不过还是担心实现的过程会比较艰难一些。?#26576;企业中层赵先生表示,旅游产品涉及到旅游各要素的方方面面,很难说旅游企业想要接受就接受,由于现有的模式已经运行得很成熟,想要打破还是很难。?#19981;过一些简单的旅游产品完全可以采用这种模式,比如单订机票和酒店,不涉及组团社地接社的问题,通过网上预订就可以解决,因此一些度假产品完全有可能实现这种支付模式。?#32780;商旅周刊的调查也显示,22%的网友认为简单的机票酒店产品完全可以采用支付宝这一模式。

业界质疑?#20808;玩後付?#25805;作难度大

据悉,目前采用此方案的企业不多,包括三亚自游网有限公司、深圳旅游集散中心、上海旅游集散中心、上海黄浦旅游集散站有限公司、杭州旅游集散中心、九寨沟九网信息技术有限责任公司、北京迈途国际旅行社,逸游旅行网等旅游企业,传统大型旅行社也没有加入这一行列,省市一级政府相关旅游机构也未表态。?#30475;起来是非常好,我们都非常喜欢,因为能够先玩後付意味着旅游企业不敢降低服务质量。?#24066;民梁先生表示,但是这对旅行社而言压力是非常大的,一些大型旅行社肯定不愿意采用这种方式。

事实上梁先生的担忧是存在的。有22%的网友认为传统旅行社不太容易接受这种方式。记者采访广东一位大型旅行社的负责人时获悉,该社还不了解该方案,所以目前并没有采用担保交易的想法。?#20316;为组团社,很多时候我们都需要预付款给地接社,团款先交给支付宝的话我们用什么钱去付地接费?这样庞大的资金流我们是难以承受的,此外,如果游客故意刁难怎么办?谁取证?又该相信谁??#35813;负责人表示,这种担保交易确实可以迫使旅行社更关注旅游质量和游客满意度,但是真正实施起来非常难。

?#36825;种方式看起来很美,但是实施起来难度真的很大。?#36825;位旅行社的负责人表示,如果游客不要太刁难,如果旅行社全部做品质旅游团,完全可以实现这样的模式,但是现在旅游行业的潜规则是非常多的,要打破确实非常难,大型旅行社左右着整个市场,想要突围就要从中小旅行社入手,?#23588;其是网络运用得比较成熟的中小旅行社,借用这种模式不仅可以吸引游客,更重要的是一旦成熟可以迫使整个行业转型,我相信这是一个改革的新亮点。?#21335;方日报商旅周刊的调查也显示,近四成网友认为这种模式可以成为旅游行业改革的新亮点。

-专家观察

?#26053;游担保交易?#24847;义并不大

□中国社会科学院旅游研究中心特约研究员 刘思敏

支付宝推出的旅游担保交易解决方案是有意义的,但是意义并不大,或者说只对一部分的中小型线上旅游企业有影响。这一方案在实质上和传统的旅游支付行为并无区别。首先,跟网购商品的收货类似,有些网站可以提供货到、验货、付款一个流程的服务,支付宝的?#20808;玩後付?#20063;是如此,先验了货再交钱给旅行社而已。其次,并不是说把资金交由支付宝冻结,就更加有可能拿得回来。当游客对旅游体验不满,他依旧得进行投诉,启动纠纷解决机制,如果解决不了,还是得通过质检所和法院来判决。游客还是得走完整个流程,提供有力证据,才能获得返回的资金。所以从根本上讲,支付宝提供的?#25285;保?#21644;在旅行社现场签订的?#21512;同?#26159;同一本质。

?#20808;玩後付?#20960;年前已失败

□广东旅游产业研究专家 劳毅波

对支付宝推出的?#20808;玩後付?#24182;不看好,他特别提出了一个先例,广州早在十几年前就有旅行社推出了?#20808;玩後付?#30340;营销竞争手段,这样的胆量和胸怀引起了国内旅游业界的关注,但结果流于一场闹剧。原因在于出了两三个团之後,操作上的困难就显现出来了,最大的困难还是在于?#29609;了之後,如何评价好不好玩,究竟付还是不付?#20043;上。换句话说,旅游社提供的服务和游客本身的期望之间存在落差,而且这个落差是非常主观的,可能有人去了一样的景点,吃过一样的大餐之後很满意,也有人会拍桌子投诉,这是很难去判定把握的一种错位。劳毅波强调,?#19968;般来说,钱在谁手中,谁就有话语权。?#22240;此,?#20808;玩後付?#20415;可比作旅行社和游客的利益博弈中,游客占了先机的作弊行为。记者 蔡华锋 实习生 罗瑞娴

Tourism disputes constraining market development, "the first play post-paid work.

December 07, 2011 9:37 Source: Nanfang Daily hot topic cell phone to read the news

    
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Tourism products and services not meeting board, rights prosecution, but facing time-consuming, high costs, difficulty in enforcement, so the embarrassment of many visitors fully understood. Whether the travel consumer can first play, service satisfaction, and then confirm to pay? November 30, Alipay announced the launch of the first tourist secured transaction solutions, visitors purchase travel products and services to support the program travel sites, you can achieve the first play after the payment of travel experience, do not have to worry about tourism enterprises "shameless". Well received by the visitors after the release of this program, but there are a lot of people worry about such transactions, not easy for large, traditional tourism enterprises to accept.

Tourism disputes constraining market development

With the development of the tourism market, visitors rights awareness, tourism-related disputes are more and more, only this year's Spring Festival Golden Week, the newspaper reported many incidents of travel disputes. Experts have pointed out, the service quality of tourism enterprises has become the important reasons of induced insults, fights and other violent conflicts, tourists usually rights unsuccessful. Nanfang Daily reporter survey found that the tourist season, especially the Golden Week, people travel more than arrangements confusing, travel agencies "sold", not meeting board to spend time and money shopping guide is not a tourist "trouble", etc., tend to become a tourist disputes guide fire cable. Especially the last couple of years, "Tourism buy" because of its low-cost, convenient to by more and more consumers favor, but with accompanying trap after another, with a car accident in early June in Huizhou, but also It is the tourist buy blame. "11" golden week on the eve of the newspaper had received the help of two readers of tourism products they buy buy site "Bouncing", not only established the trip wasted, can not claim compensation.

Due to lack of maturity of the trust system and human rights mechanisms, the buyers and sellers to worry about online transactions tourism products difficult to protect their respective interests in a dispute, leading online travel market development has not the depth of the. In fact, because of the existence of prepaid services of the corporation shall protect low-and no uniform contracts for the record, the hard evidence of online transactions and disputes and other issues, the online travel market has been heavily criticized. China Tourism Research Institute survey also showed that difficult to discern the authenticity of online information, worry about the security of online payment, there are doubts on the credibility of the online travel company, has become the three major factors that affect visitors to the online purchase of travel services.

The first secured transactions issued "the first play after the payment of

Recently, Alipay launched the first Tourism secured transactions solutions, "after the first play to pay" for the first time through the introduction of secured transactions and industry rights, trading patterns. According to reports, Alipay's new tourism secured transactions is an innovative online travel transaction payment solutions. Visitors to support the website of the tourist secured transactions under a single purchase of tourism products, electronic contract signing and travel sites Alipay will give visitors and tourists to temporarily "freeze" advance travel funds. Until the end of the trip, consumers have no objection to the transaction to pay until the "thaw" travel expenses, loans to businesses.

It is reported that if the middle of a dispute, visitors can apply rights through Paypal within 3 days. Paypal will provide three days of co-ordination, if both the consultation fails, Paypal tourism industry is the introduction of human rights institutions, to start mediation Payout mechanism to deal with. Finally, according to industry rights institutions conditioning views, Paypal "freeze" the trading funds Peifu allocation. Tourists trading capital of the whole process is always Alipay escrow until both parties without objection. "Only the parties to the transaction are satisfied with the confirmation of the consumers, the travel fee will be transferred to businesses." Alipay Air Travel Division General Manager Shao-hua said that Alipay secured transactions, consumer interests can best get security, online purchase of travel products and services do not need to complaints for poor service quality, but no one to turn to worry about.

Alipay launched a tourism secured transactions solutions, the state has issued the relevant provisions of the travel agency quality deposit, Article 32 of the May 5, 2010 China National Tourism Administration has been published in Decree No. 32 "Travel Complaints approach provisions repealed. Travel agency quality deposit is not specific to a trip transactions, prevailing circumstances and will not freeze behavior, so this is actually very difficult to rely on the travel agency quality deposit to help visitors to specific disputes for Payout. "Certain people in the industry said so.

Only two percent of users recognized tourist guarantee

Official business travel magazine microblogging Nanfang Daily survey shows that about two percent of users believe that Alipay tourism secured transaction solution is feasible. "Now I go out to play basically the free exercise, free, and the tourism industry wants to attract a new generation of tourists, it is necessary to make good use of the network, and to meet their spending habits, and this habit is the online shopping Alipay payment. Alipay tourism secured transactions just promote tourism enterprises really care about the experience of visitors so as to improve service quality. "Mix from the IT industry, Zhang said.

Business Travel Weekly survey also showed that nearly forty percent of users believe that online travel prospects for the guarantee model "can not say. "As a tourist, this pattern is introduced, good for tourists, I would be very supportive, but worried that the process would be more difficult to achieve." Middle of a company Mr. Zhao said that the tourism products related to travel all all aspects of the elements, it is difficult to tourism enterprises want to accept to accept the existing models has been running very mature and want to break the still difficult. "But some of the tourism products can use this mode, such as a single book flights and hotels do not involve travel agents in receiving agents can be resolved through the online booking some holiday product is entirely possible to achieve this mode of payment "and business travel magazine's survey also showed that 22% of users believe that the simple ticket hotel can use Alipay this mode.

The industry questioned the difficulty of the operation "after the first play to pay"

It is reported that small enterprises to adopt this program, including Sanya since swim Network Limited, Shenzhen tourism hub of Shanghai tourism hub, Shanghai Huangpu Tourist freight depot Co., Ltd., Hangzhou Tourist Distribution Center, the Jiuzhaigou nine IT limited liability company step passers International Travel Plaza outbound travel and tourism enterprises, traditional large-scale travel agency did not join the ranks of provincial and municipal level of government tourism agencies also undecided. "It looks very good, we are very much like to pay means that after the first play of the tourism enterprises can not reduce the quality of service." Members of the public Mr Leung said, but this travel agency in terms of pressure is very large, certainly some large travel agencies reluctant to adopt this approach.

In fact Mr Leung's concern is there. 22% of users believe that the traditional travel agencies is not easy to accept this way. The reporter interviewed the person in charge of a large travel agency in Guangdong was informed that the agency do not understand the program, so does not use the idea of ​​secured transactions. As travel agents, many times we all need to make advances to inbound tour group first paragraph to the Alipay, what money went to pay the access fee? Such a huge flow of funds is unbearable, in addition, if the tourists how do deliberately making things difficult? who forensics? what should know who to believe? "the official said, secured transactions does force travel agencies are more concerned about the quality of tourism and visitor satisfaction, but it really is very difficult to implement.

"This looks beautiful, but to implement the difficulty is really great." The travel agency official said, if the tourists do not make things difficult too, if the travel agent to do all quality tours can achieve this mode, but now the unspoken rules of the tourism industry is very much, indeed very difficult to break, large travel agencies around the entire market, and want to break out we should start from small and medium-sized travel agencies, especially the network use of more mature small and medium-sized travel agencies, to borrow this model not only can attract tourists and, more importantly, once mature can force the entire restructuring of the industry, I believe this is a new bright spot of a reform. "Nanfang Daily Business Travel Weekly survey also showed that nearly forty percent users believe that this model can be a reform of the tourism industry The new bright spot.

- Experts observe

Significance of tourism secured transactions

□ Tourism Research, Chinese Academy of Social Sciences Centre Research Fellow Liu SM

Meaningful solution is to pay Bao launched tourism secured transactions, but the significance is not large, or that only affect the part of small and medium-sized online travel companies. This program, in essence, and traditional travel payment behavior no different. First of all, with net purchases of goods receiving similar, some sites can provide goods to, inspection, payment process, Paypal "pay first play" The same is true, a priori goods and then pay to travel agencies . Secondly, not to say that the funds referred to the payment freeze, more likely to get back. When tourists travel to experience dissatisfaction, he still have to make a complaint to start the dispute resolution mechanism, if not solve, or have the quality and the courts to adjudicate. The tourists still have to finish the entire process, providing strong evidence in order to obtain the return of funds. Fundamentally, Paypal "guarantee" and signed "contract" in a travel agency site is the same essence.

After the first play to pay "a few years ago failed

□ Guangdong tourism industry expert labor Yi

Alipay launched "the first play to pay" are not good, he drew attention to a precedent, Guangzhou as early as the first play to pay "marketing competition means there are travel agencies in more than a decade ago launched the guts and heart attracted the attention of the domestic tourism industry, but the results tend to be a farce. The reason is that after two or three regiments, the operational difficulties emerged, the biggest problem lies with the play, how to assess it really fun, whether to pay or not pay. " In other words, the existence of the gap between the expectations of the services provided by travel agencies and tourists, and this gap is very subjective, some people may go to the same sights, very satisfied after eating the same meal, some people will pound the table complaints, it is difficult to determine the grasp of a dislocation. Labor Yi Bo stressed that "In general, the money in whose hands, who have the right to speak." Therefore, "the first play to pay" can be likened to the interests of the game of travel agencies and tourists, tourists account for the opportunities of cheating. Reporter Cai Huafeng intern Luo Ruixian
 
 
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